“Freddo” means cool in Italian (literally “cold/fresh”). When our founders were in Italy dreaming up a toy brand kids would think was genuinely cool, the name wrote itself. Nearly two decades later, Freddo Toys still lives by one motto: Less Screen Time, More Play Time!
Founded in 2006 by two partners, Eric and Dave, Freddo began as a wholesale business supplying retailers across North America. For nearly 20 years we've designed, researched and sourced high-quality ride-on cars — and today we bring that same expertise directly to Canadian families, cutting out the middleman so you get better quality at a better price.
Born from a passion for electronics and toys, Freddo has grown into a global brand synonymous with adventure and exploration. Fun fact: the Freddo Rocket set the world record for the longest journey in a ride-on car — over 600 miles.
Whether it's a first 6V ride-on or a 48V off-road beast, we're here to spark family joy — one adventure at a time. Explore our ride-on cars or get in touch — with pickup and support from a team that's been in the ride-on business for nearly 20 years.
